Illustrative one-to-one career guidance session

Coaching

AZAV for
coaches & employment advisers.

Your consulting expertise could become your own coaching offer with a clear link to the labour market: a defined objective, proven competence and a viable organisation.

The business perspective

Your expertise. Your coaching offer. Your business.

Your own education business gives you the opportunity to organise approved programmes yourself and generate course revenue within your company. It also means taking responsibility for quality, participants, documentation and costs. A clearly defined offer is a better starting point than a catalogue covering every aspect of life.

Who could this suit?

Employment coaches, career advisers, trainers and experienced HR consultants with professional and teaching competence.

Possible training offers

The following approaches are starting points for programme design, not pre-approved product packages.

  • Career guidance and application strategy
  • Addressing employment-related barriers to placement
  • Stabilisation after starting a job
  • Start-up coaching with a separate programme objective

The appropriate funding route

AVGS for a suitable, approved programme under § 45 SGB III. The programme objective, scope and funding decision are assessed individually.

Sources: BA: B-DKS for activation and holistic support 2026 AZAV: Requirements for providers and programmes BA: Which programmes receive funding. Checked on 28.08.2026.

What we prepare with you

  • Vocational objective and target group profile
  • Coaching concept with justified modules and duration
  • Qualifications matrix and staffing plan
  • Cost calculation, progress records and evidence of delivery

You choose the scope: templates to complete yourself, a single document review or tailored support. Software implementation and team onboarding can be agreed additionally.

Financial viability

One scenario.
Every assumption visible.

Course revenue is not personal income. Teaching staff, technology, premises, administration and enrolment risks belong in every plan.

Open this scenario in the calculator

Individual coaching · calculation example

12.302 €

Total revenue from one course run with full enrolment and billing.

Participants
1
Teaching units per person
200
Rate per teaching unit and person
61,51 €

B-DKS for § 45(1), sentence 1, no. 1, without exceeding the reference rate. 200 teaching units are an arbitrary modelling assumption, not a standard duration or a voucher commitment. Costs and taxes have not yet been deducted. No enrolment or revenue guarantee.

For your decision

Your sector. Your information.

Open the flyer directly or select the detailed presentation. Free of charge, with no obligation to engage our consultancy.

Local editorial drafts. The PDFs are in German; figures are revenue models before costs, not profit margins or funding commitments.

View all flyers & information

Useful questions

What you should know first.

Can I start as an individual?

A small organisation is possible in principle. What matters is demonstrable professional and teaching competence, reliability, suitable equipment, functioning quality management and a financially viable plan. A particular job title alone is not sufficient.

Does AZAV automatically bring me participants?

No. Approval, individual funding decisions and actual enrolment are separate steps. Demand, relationships with companies and a credible training offer need to be developed.

Are 200 teaching units always approved?

No. Duration must match the objective and individual need. On this website, 200 teaching units are only a scenario assumption. The voucher, commissioning terms, programme approval and services actually delivered determine the billable scope.

Your next step with AZAV Experte

Your next step in this sector.

Tell us about your plans and your current position. We will identify the next tasks together.

  • Understand your plans
  • Clarify open questions
  • Agree the scope of work