Sector information
IT, AI & marketing
Training ideas, requirements and next steps. Assumptions stated openly, without promises of success.
IT, AI & marketing
AZAV for
IT, AI & marketing.
Turn project experience into structured continuing education. For people taking on digital tasks and companies seeking to train their teams.
The business perspective
From agency services to your own training offer.
An IT company or marketing agency can also offer its expertise as continuing education. This creates an additional business area alongside client projects. Transferable skills, a clear curriculum and a well-founded target occupation are essential. A brief introduction to your own tool is a different matter.
Who could this suit?
IT service providers, software companies, marketing agencies, digital consultants and suitable specialist trainers.
Possible training offers
The following approaches are starting points for programme design, not pre-approved product packages.
- AI applications in business processes
- Data literacy and digital working methods
- Online marketing with measurable learning objectives
- IT application consulting and automation
The appropriate funding route
Vocational continuing education under § 81 or employee training under § 82 SGB III. The course's B-DKS classification must match its training objective and qualification level.
Sources: BA: B-DKS for vocational continuing education 2026 § 82 SGB III: Employee training BA: Implementation guidance 1/2026 on teaching duration ZFU: Approval of distance-learning courses. Checked on 28.08.2026.
What we prepare with you
- Skills profile and appropriate B-DKS classification
- Modular curriculum with practical projects
- Online teaching approach and evidence plan
- Cost calculation including group size and teaching staff costs
You choose the scope: templates to complete yourself, a single document review or tailored support. Software implementation and team onboarding can be agreed additionally.
For your decision
Your sector. Your information.
Open the flyer directly or select the detailed presentation. Free of charge, with no obligation to engage our consultancy.
Local editorial drafts. The PDFs are in German; figures are revenue models before costs, not profit margins or funding commitments.
Useful questions
What you should know first.
Can I start as an individual?
A small organisation is possible in principle. What matters is demonstrable professional and teaching competence, reliability, suitable equipment, functioning quality management and a financially viable plan. A particular job title alone is not sufficient.
Does AZAV automatically bring me participants?
No. Approval, individual funding decisions and actual enrolment are separate steps. Demand, relationships with companies and a credible training offer need to be developed.
Can my company train its own employees and receive money for it?
Staff development and operating as a training provider are different roles. Internal training does not automatically generate fundable provider revenue. For your own or affiliated companies, funding eligibility, cost allocation and billing must be clarified with the Employer Service in advance. Mandatory training and purely operational inductions are not generally eligible under § 82.
Your next step with AZAV Experte
Your next step in this sector.
Tell us about your plans and your current position. We will identify the next tasks together.
- Understand your plans
- Clarify open questions
- Agree the scope of work